Braip Integration

Set up the Braip postback once and every approved payment goes back to Google Ads as a conversion, tied to the ad click. It also reaches Meta and NewsBreak.

Sales sent to

Google Ads

Meta Ads

NewsBreak

Track my Braip sales

No code · Set up once · 7-day guarantee

Updated on 10/15/2026

How to track Braip sales in Google Ads

You set up the postback once in your Braip account, for all products, and every approved payment starts coming back to AdsX. It takes 4 steps (Braip labels are in Portuguese):

1
Copy the postback in AdsX
In the AdsX dashboard, open Advanced Tracking → Activate Platforms and click Copy postback on the Braip card.
2
Open the postback page in Braip
In the Braip dashboard, open Ferramentas → Postback (Tools → Postback) in the side menu and click Nova configuração (New configuration).
3
Fill it in and save
Under Nome (Name), enter AdsX; under Url de retorno (Return URL), paste the copied link; under Produto (Product), choose Todos os produtos (all products); under Eventos (Events), check Pagamento Aprovado (Payment approved); Abandono de Checkout (checkout abandonment) is optional. Under Método HTTP (HTTP method), choose POST. Click Salvar (Save).
4
Activate Braip in AdsX
Go back to AdsX and click Activate on the card. From then on, Braip is available when you create a presell.

Step-by-step guide with screenshots

Sales data

Where do I see the data of each Braip sale?

In AdsX, under Advanced Tracking → My Sales: every sale that arrives by postback shows up there, and the View sale details button shows the Google click ID, the presell the visitor came from and, in the JSON Payload tab, the full content Braip sent (product, commissions, currency, date and the link subs).

With AdsPixel active, the same window also shows the click behind the sale: IP and region, date and time, traffic origin and UTMs.

Integration guides for Braip say its dashboard does not yet show a history of sent postbacks. To confirm a sale arrived, check My Sales in AdsX.

Sale details

Overview & UTMsDevice & User-AgentTracking IDsJSON Payload

Main Tracking ID · gclid

Cj0KCQjw8eTFBhCX…BwE

IP & Region

Lisbon, PT · 203.0.113.24

Date & Time

10/14/2026 · 21:47

Origin

Google Ads

Data received in the postback

The postback brought additional data from the platform — see the full content in the JSON Payload tab.

{
  "meta": {
    "sub2": "Cj0KCQjw8eTFBhCX…BwE",
    "sub1": "ck_7f3a9c21"
  },
  "product_name": "Sample Product",
  "currency": "BRL",
  "sale_date": "2026-10-14 21:47:12",
  "trans_key": "vnd123abc"
}

Illustrative example of the sale details window in the AdsX dashboard.

What AdsX does with Braip

Ready-made postback

Copy the Braip postback URL from the AdsX dashboard and paste it once. No script, no developer.

Click ID on every sale

The AdsX presell adds the Google click ID to your affiliate link. When Braip confirms the sale, the postback brings that ID back.

Sales in Google Ads

Each confirmed sale becomes a conversion in your account, so Google learns who buys and bids on them.

Sales in Meta and NewsBreak

Running on Meta or NewsBreak? The same sale goes to your pixel, and the campaign optimizes on real purchases.

Full log of every sale

Open any sale and see every parameter Braip sent, the click that started it and the presell it came from.

Sale alert on your phone

With AdsNotify, every sale shows up on your phone the moment the postback arrives.

What is Braip and how does it work

Braip is a Brazilian platform for physical and digital products, for creators and affiliates. Affiliates join a product in the Braip store, get their link and send traffic to the sales page.

Braip processes the payment and splits the amount between creator and affiliate. In the postback, each share appears in a list of commissions; AdsX records the affiliate entry as the value of your sale.

To know which ad produced the sale, Braip accepts parameters such as sub1 and sub2 on the link and sends them back in the postback, inside the meta field. That is how AdsX ties the sale to the click.

Braip official website (braip.com)

Track every Braip sale

Connect Braip

No code · Postback ready in the dashboard · 7-day guarantee

How Braip tracking works

1Click
The presell keeps the click
Someone clicks your ad and lands on the AdsX presell, which stores the click ID and passes it into the affiliate link.
2Sale
Braip confirms the sale
The buyer completes the order on the offer page and Braip approves the conversion.
3Postback
AdsX receives the postback
Braip calls the AdsX postback URL with the sub parameters, the offer, the amount and the currency.
4Learning
Your ad platform learns
AdsX sends the sale to Google Ads, Meta or NewsBreak, tied to the original click.

Braip postback fields

Braip sends each event as JSON, using the POST method, to the AdsX URL. You don't set up any field; the table shows the ones AdsX reads.

Webhook field	What AdsX does with it
meta.sub2	GCLID, the Google click ID. This is what becomes a conversion in Google Ads.
meta.sub1	AdsPixel click ID, when active. If sub2 arrives empty, AdsX also looks for the GCLID here and in meta.gclid.
commissions	List of the sale's commissions. AdsX uses the affiliate one as the value of your sale.
product_name	Braip product that produced the sale.
currency	Sale currency.
sale_date	Date and time of the sale.
trans_key	Braip transaction key, used as the sale ID.

Send Braip sales where you advertise

The same postback feeds every ad platform you run, without a second setup.

Braip + Google Ads

Offline conversion tied to the GCLID, sent automatically every day.

AdsX

Braip + Meta Ads

Purchase event sent to your pixel through the Conversions API.

AdsX

Braip + NewsBreak

Sale sent back to the NewsBreak campaign that brought the click.

AdsX

Braip integration FAQ

How do I set up the Braip postback?

In Ferramentas → Postback (Tools → Postback), click Nova configuração (New configuration), paste the URL copied from the Braip card in AdsX into Url de retorno (Return URL), choose Todos os produtos (all products), check Pagamento Aprovado (Payment approved) and use the POST method. The full step by step is at the top of this page.

Which Braip sub should receive the GCLID?

sub2. The AdsX presell places the GCLID in the sub2 of your Braip link automatically, and Braip sends it back in meta.sub2. sub1 is reserved for the AdsPixel click ID.

Which value does AdsX record for a Braip sale?

Your commission. The Braip postback carries the list of the sale's commissions, and AdsX uses the affiliate entry, not the total paid by the buyer.

Does Braip have a postback delivery log?

Integration guides for Braip say its dashboard does not yet show a delivery history. In AdsX, every sale received opens in View sale details, with the postback content in the JSON Payload tab and, with AdsPixel active, the data of the originating click.

Do Braip checkout abandonments show up in AdsX?

They do if you check the Abandono de Checkout (checkout abandonment) event. They come in as checkouts, with no amount, separate from approved sales, and show up in My Checkouts.

A Braip sale did not show up in AdsX. What should I check?

Check that Pagamento Aprovado (Payment approved) is checked, that the Url de retorno (Return URL) matches the one copied from the AdsX dashboard with no trailing space, and that the presell uses a Braip product. If it still doesn't show up, talk to support through the dashboard chat.

Do I need a developer to connect Braip to AdsX?

No. You copy the postback URL from the Braip card in the AdsX dashboard, paste it into Braip and click activate. The presell already places the click ID in the right sub parameter.

Does AdsX work with other networks besides Braip?

Yes. AdsX receives sales from 31 affiliate platforms, including CPA networks, international marketplaces and Brazilian platforms. The full list is on the integrations page.