If you want to send Google Ads traffic straight to the producer's sales page — skipping a presell page of your own — you can still track exactly where each click came from. All it takes is a destination URL with the right tracking parameters. This article covers when this setup makes sense, which parameters to include, and how to build that URL without writing any code.
Tracking URL: your ad's destination URL with extra query string parameters (e.g., ?keyword={keyword}&device={device}) that Google Ads fills in automatically on every click. They travel with the click all the way to the final page, letting you identify which keyword, device, or campaign generated that visit — even without a presell in between.
Why some affiliates send traffic straight to the producer
The recommended path for affiliates running Google Ads Search is to send the click to a presell page first — a page that warms up the visitor before pointing them to the offer. But not everyone follows that path. Some courses and mentors teach pointing the ad directly at the affiliate link, especially for specific niches or strategies.
From a technical standpoint, this isn't the most efficient setup: since the click never touches your presell, your Google Ads account doesn't get the behavioral signals (time on page, scroll depth, clicks) that help the algorithm optimize the campaign more intelligently. Still, it's a valid strategy — if you need or prefer to run it this way, you can.
How tracking without a presell page works
The principle is the same as standard tracking, except the parameters go straight into the producer's final URL instead of being captured by an intermediate page:
- Grab your affiliate link for the product (the link your affiliate platform gives you)
- Open that link in a browser — most affiliate links redirect automatically to the producer's real page
- Copy that final URL, now showing the producer's own domain
- Add tracking parameters to that URL (keyword, match type, device, and so on)
- Use that parameterized URL as your ad's final URL in Google Ads
- When someone buys, you can cross-reference the sale data from your affiliate platform with the parameters that came in on the URL — even without a presell in between
Which parameters are worth including in the URL
Google Ads supports dynamic ValueTrack parameters that it fills in automatically on every click. The most useful ones for this setup:
- Keyword — which keyword triggered the ad
- Match type — exact, phrase, or broad
- Network — whether the click came from Google Search or search partners
- Device — mobile, tablet, or desktop
- Creative — which specific ad was clicked
- Ad Group ID and Campaign ID — to know which structure the click came from
- Location — where the click came from
Building this URL by hand is easy to get wrong: one mistyped parameter, an unencoded special character, or the wrong ValueTrack syntax can make Google Ads reject the final URL — or worse, accept it and send back broken data. Always test the link before launching the campaign.
How to build this URL without typing any parameter by hand
AdsX supports this exact flow through the URL Builder, inside AdsTracking. You paste the producer's final page URL, select the ad platform, and check which parameters you want to include — the tool assembles the correct syntax automatically, on the spot.
- Paste the producer's final URL — no need to understand ValueTrack syntax
- Select up to 4 tracking parameters with a single click each
- The final URL builds itself in real time as you check each parameter
- Copy the ready URL with one click and paste it straight into your ad
- Save your most-used parameters as a default, so you don't have to reselect them next time
The URL Builder removes the manual process of assembling ValueTrack parameters — which usually takes a few minutes of trial and error per campaign — down to under 30 seconds per URL.
Frequently Asked Questions About Tracking Without a Presell
Is sending traffic straight to the producer against Google Ads policy?
No. It's a strategy choice, not a policy violation. The catch is technical: without a presell in between, your account doesn't get visitor behavior signals, which can slow down campaign optimization.
Do I still need a sales tracking setup for this to work?
Yes. The parameterized URL only identifies where the click came from — matching that data to the actual sale registered on your affiliate platform (Hotmart, ClickBank, Digistore24, etc.) and sending it back to Google is what your conversion tracking system, like AdsTracking, does.
Can I switch back to a presell page later?
Yes, at any time. Nothing about this setup locks you in — just change your ad's final URL to point to your presell whenever you want.
Does this work with any affiliate platform?
The principle of adding parameters to a URL works with any platform. What changes is how each one returns that data at the moment of the sale — so it's worth checking whether your platform is among those supported by AdsTracking before counting on automatic data matching.
Conclusion: you can still track sales without a presell
Sending traffic straight to the producer's page isn't the technically recommended path, but it's a real option AdsX supports for affiliates who need or prefer to run it that way. The important part is never giving up tracking — even without a presell, a well-built URL keeps you knowing exactly which keyword, device, and campaign are driving your sales.
The URL Builder, inside AdsX's AdsTracking, builds that URL for you in a few clicks — no parameter syntax to memorize.
Build your tracking URL in a few clicks
AdsTracking's URL Builder assembles the destination URL with the right parameters, even when you're sending traffic straight to the producer.