# Traffic Light Integration

> Set up the Traffic Light (cpa.tl) global postback once and every conversion goes back to Google Ads, tied to the ad click. It also reaches Meta and NewsBreak.

- Page: https://adsxapp.com/en/integrations/traffic-light
- Portuguese version: https://adsxapp.com/integracoes/traffic-light.md
- Updated on: 2026-10-15
- Traffic Light official website: https://cpa.tl
- Sales sent to: Google Ads, Meta Ads, NewsBreak

## How to track Traffic Light sales in Google Ads

You set up the global postback once in your Traffic Light account, and conversions start coming back to AdsX. It takes 3 steps:

1. **Copy the postback in AdsX.** In the AdsX dashboard, open Advanced Tracking → Activate Platforms and click Copy postback on the Traffic Light card.
2. **Set up the global postback.** In the Traffic Light dashboard, open Tools → Profile in the side menu and click the Global postback tab. Under Method of forwarding, choose GET; under New, paste the copied link; at the bottom of the page, click SAVE.
3. **Activate Traffic Light in AdsX.** Go back to AdsX and click Activate on the card. From then on, Traffic Light is available when you create a presell.

Step-by-step guide with screenshots: https://help.adsxapp.com/en/article/how-to-set-up-the-traffic-light-postback-in-adsx-1n1vtz7/

## Where do I see the data of each Traffic Light sale?

In AdsX, under Advanced Tracking → My Sales: every conversion that arrives by postback shows up there, and the View sale details button opens every parameter Traffic Light sent (sub1 to sub4, ID, payout, currency, status and date), the Google click ID and the presell the visitor came from.

With AdsPixel active, the same window also shows the click behind the sale: IP and region, date and time, traffic origin and UTMs. The raw content is in the JSON Payload tab.

The Traffic Light help center does not describe a postback delivery history. To confirm a sale arrived, check My Sales in AdsX.

## What AdsX does with Traffic Light

- **Ready-made postback:** Copy the Traffic Light postback URL from the AdsX dashboard and paste it once. No script, no developer.
- **Click ID on every sale:** The AdsX presell adds the Google click ID to your affiliate link. When Traffic Light confirms the sale, the postback brings that ID back.
- **Sales in Google Ads:** Each confirmed sale becomes a conversion in your account, so Google learns who buys and bids on them.
- **Sales in Meta and NewsBreak:** Running on Meta or NewsBreak? The same sale goes to your pixel, and the campaign optimizes on real purchases.
- **Full log of every sale:** Open any sale and see every parameter Traffic Light sent, the click that started it and the presell it came from.
- **Sale alert on your phone:** With AdsNotify, every sale shows up on your phone the moment the postback arrives.

## What is Traffic Light and how does it work

Traffic Light (cpa.tl) is a CPA network with cash-on-delivery (COD) nutra offers in many countries. Affiliates pick an offer, generate the link and send traffic to the product page.

With COD, the buyer leaves their details, the call center confirms the order and the customer pays on delivery. The Traffic Light postback carries the payout and the conversion status; AdsX records the payout as your sale.

To know which ad produced the conversion, Traffic Light accepts the sub1 to sub4 fields on the link and sends them back in the postback. That is how AdsX ties the sale to the click.

## How Traffic Light tracking works

1. **The presell keeps the click.** Someone clicks your ad and lands on the AdsX presell, which stores the click ID and passes it into the affiliate link.
2. **Traffic Light confirms the sale.** The buyer completes the order on the offer page and Traffic Light approves the conversion.
3. **AdsX receives the postback.** Traffic Light calls the AdsX postback URL with the sub parameters, the offer, the amount and the currency.
4. **Your ad platform learns.** AdsX sends the sale to Google Ads, Meta or NewsBreak, tied to the original click.

## Traffic Light postback parameters

The AdsX postback URL already includes the Traffic Light macros. You don't edit anything; the table shows what each one carries.

| AdsX parameter | Macro | What AdsX does with it |
|---|---|---|
| `sub2` | `{sub2}` | GCLID, the Google click ID. This is what becomes a conversion in Google Ads. |
| `sub1` | `{sub1}` | AdsPixel click ID, when active. Ties the sale to the presell visit. |
| `sub3 and sub4` | `{sub3} {sub4}` | Kept in the sale log. |
| `orderid` | `{id}` | Conversion ID, used as the sale ID. |
| `amount` | `{payout}` | Your payout on the conversion. |
| `cy` | `{payout_currency}` | Payout currency. |
| `type` | `{status}` | Conversion status. Kept in the sale log. |
| `at` | `{created_at}` | Conversion date. |

## COD form presell for Traffic Light

For cash-on-delivery offers, AdsX builds a presell with an order form that sends the lead to Traffic Light through the AdsX server, with validated IP and phone. You provide the key and the offer ID.

How to create the COD form presell: https://help.adsxapp.com/en/article/how-to-obtain-the-necessary-values-for-traffic-light-cod-form-presells-cti8hc/

## Send Traffic Light sales where you advertise

The same postback feeds every ad platform you run, without a second setup.

- **Traffic Light + Google Ads:** Offline conversion tied to the GCLID, sent automatically every day. (https://adsxapp.com/en/adstracking)
- **Traffic Light + Meta Ads:** Purchase event sent to your pixel through the Conversions API. (https://adsxapp.com/en/adspixel)
- **Traffic Light + NewsBreak:** Sale sent back to the NewsBreak campaign that brought the click. (https://adsxapp.com/en/adstracking)

## Traffic Light integration FAQ

### How do I set up the Traffic Light postback?

In Tools → Profile → Global postback tab, choose GET under Method of forwarding, paste the URL copied from the Traffic Light card in AdsX under New and click SAVE at the bottom of the page. The full step by step is at the top of this page.

### Can I use a COD form presell with Traffic Light?

Yes. AdsX builds a presell with an order form that sends the lead to Traffic Light through the AdsX server, with validated IP and phone. You provide the key and the offer ID.

### Which parameter does Traffic Light use to send back the GCLID?

sub2. The AdsX presell places the GCLID in the sub2 of your link automatically, and Traffic Light sends it back in the postback, which AdsX reads to tie the sale to the Google click. sub1 is reserved for the AdsPixel click ID.

### Does Traffic Light have a postback delivery log?

The Traffic Light help center does not describe a delivery history. In AdsX, every sale received opens in View sale details, with all postback parameters and, with AdsPixel active, the data of the originating click.

### A Traffic Light sale did not show up in AdsX. What should I check?

Check that you clicked SAVE at the bottom of the page, that the link under New matches the one copied from the AdsX dashboard with no trailing space, and that the presell uses a Traffic Light offer. If it still doesn't show up, talk to support through the dashboard chat.

### Do I need a developer to connect Traffic Light to AdsX?

No. You copy the postback URL from the Traffic Light card in the AdsX dashboard, paste it into Traffic Light and click activate. The presell already places the click ID in the right sub parameter.

### Does AdsX work with other networks besides Traffic Light?

Yes. AdsX receives sales from 31 affiliate platforms, including CPA networks, international marketplaces and Brazilian platforms. The full list is on the integrations page.

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See all integrations: https://adsxapp.com/en/integrations