# Payt Integration

> Set up the Payt postback once and every approved sale goes back to Google Ads as a conversion, tied to the ad click. It also reaches Meta and NewsBreak.

- Page: https://adsxapp.com/en/integrations/payt
- Portuguese version: https://adsxapp.com/integracoes/payt.md
- Updated on: 2026-10-15
- Payt official website: https://payt.com.br
- Sales sent to: Google Ads, Meta Ads, NewsBreak

## How to track Payt sales in Google Ads

You set up the postback once in your Payt account, for every offer you promote as an affiliate, and every approved sale starts coming back to AdsX. It takes 5 steps (Payt labels are in Portuguese):

1. **Copy the postback in AdsX.** In the AdsX dashboard, open Advanced Tracking → Activate Platforms and click Copy postback on the Payt card.
2. **Register a postback in Payt.** In the Payt dashboard, open Ferramentas → Postbacks (Tools → Postbacks) in the top menu and click Cadastrar (Register).
3. **Fill in the form.** Leave Status do postback (Postback status) set to ativo (active); under Nome (Name), enter AdsX; under Tipo (Type), choose PayT V1; under URL, paste the copied link. Under Produtos ou ofertas de afiliação (Affiliate products or offers), click Adicionar produto ou oferta (Add product or offer), choose Ofertas de afiliação (Affiliate offers) and check every offer on the list.
4. **Check the events, test and save.** Under Eventos de venda (Sale events), check Finalizada/Aprovada (Completed/Approved) and Abandono de Checkout (Checkout abandonment). Click Testar URL (Test URL), then Salvar (Save).
5. **Activate Payt in AdsX.** Go back to AdsX and click Activate on the card. From then on, Payt is available when you create a presell.

Step-by-step guide with screenshots: https://help.adsxapp.com/en/article/how-to-set-up-the-payt-postback-in-adsx-9pflpq/

## Where do I see the data of each Payt sale?

In AdsX, under Advanced Tracking → My Sales: every sale that arrives by postback shows up there, and the View sale details button shows the Google click ID, the presell the visitor came from and, in the JSON Payload tab, the full content Payt sent (product, transaction, amount, date and the link parameters).

With AdsPixel active, the same window also shows the click behind the sale: IP and region, date and time, traffic origin and UTMs.

The Payt help center describes the Testar URL (Test URL) button and the Notificar Erros (Notify errors) option, which warns you when the postback URL returns an error, but does not describe a delivery history. To confirm a sale arrived, check My Sales in AdsX.

## What AdsX does with Payt

- **Ready-made postback:** Copy the Payt postback URL from the AdsX dashboard and paste it once. No script, no developer.
- **Click ID on every sale:** The AdsX presell adds the Google click ID to your affiliate link. When Payt confirms the sale, the postback brings that ID back.
- **Sales in Google Ads:** Each confirmed sale becomes a conversion in your account, so Google learns who buys and bids on them.
- **Sales in Meta and NewsBreak:** Running on Meta or NewsBreak? The same sale goes to your pixel, and the campaign optimizes on real purchases.
- **Full log of every sale:** Open any sale and see every parameter Payt sent, the click that started it and the presell it came from.
- **Sale alert on your phone:** With AdsNotify, every sale shows up on your phone the moment the postback arrives.

## What is Payt and how does it work

Payt is a Brazilian checkout for physical and digital products, with an affiliate network. Affiliates accept the creator's network invitation, get approved and receive the offer links, which take the buyer straight to checkout.

Payt processes the payment by card, boleto or Pix and records the affiliate's commission on each sale. Payt sales arrive in AdsX in Brazilian reais (BRL).

To know which ad produced the sale, Payt keeps the parameters of the checkout link and sends them back in the postback, in link.query_params (the most recent click) and in origin.query_params (the originating click). That is how AdsX ties the sale to the click.

## How Payt tracking works

1. **The presell keeps the click.** Someone clicks your ad and lands on the AdsX presell, which stores the click ID and passes it into the affiliate link.
2. **Payt confirms the sale.** The buyer completes the order on the offer page and Payt approves the conversion.
3. **AdsX receives the postback.** Payt calls the AdsX postback URL with the sub parameters, the offer, the amount and the currency.
4. **Your ad platform learns.** AdsX sends the sale to Google Ads, Meta or NewsBreak, tied to the original click.

## Payt postback fields

Payt sends each event as JSON to the AdsX URL. You don't set up any field; the table shows the ones AdsX reads.

| Webhook field | What AdsX does with it |
|---|---|
| `link.query_params.utm_content` | GCLID, the Google click ID. This is what becomes a conversion in Google Ads. |
| `link.query_params.utm_term` | AdsPixel click ID, when active. If utm_content arrives empty, AdsX also looks for the GCLID in gclid, utm_term and utm_id. |
| `origin.query_params` | Parameters of the originating click. If link.query_params does not carry the GCLID, AdsX looks here, in the same fields. |
| `product.name` | Payt product that produced the sale. |
| `transaction.total_price` | Total transaction amount, in cents. AdsX converts it and records it in Brazilian reais (BRL). |
| `transaction.paid_at` | Date and time of the payment. |
| `transaction_id` | Payt transaction code, used as the sale ID. Without it, AdsX uses cart_id. |

## Send Payt sales where you advertise

The same postback feeds every ad platform you run, without a second setup.

- **Payt + Google Ads:** Offline conversion tied to the GCLID, sent automatically every day. (https://adsxapp.com/en/adstracking)
- **Payt + Meta Ads:** Purchase event sent to your pixel through the Conversions API. (https://adsxapp.com/en/adspixel)
- **Payt + NewsBreak:** Sale sent back to the NewsBreak campaign that brought the click. (https://adsxapp.com/en/adstracking)

## Payt integration FAQ

### How do I set up the Payt postback?

In Ferramentas → Postbacks (Tools → Postbacks), click Cadastrar (Register), choose Tipo PayT V1, paste the URL copied from the Payt card in AdsX, add your affiliate offers and check Finalizada/Aprovada. The full step by step is at the top of this page.

### Which parameter should receive the GCLID in Payt?

utm_content. The AdsX presell places the GCLID in the utm_content of your Payt link automatically, and Payt sends it back in link.query_params. utm_term is reserved for the AdsPixel click ID.

### Which value does AdsX record for a Payt sale?

The total transaction amount, which Payt sends in cents and AdsX converts to reais. It is the amount the buyer paid, not your commission.

### Does Payt have a postback delivery log?

The Payt help center does not describe a delivery history; it describes the Testar URL (Test URL) button and the Notificar Erros (Notify errors) option. In AdsX, every sale received opens in View sale details, with the postback content in the JSON Payload tab and, with AdsPixel active, the data of the originating click.

### Do Payt checkout abandonments show up in AdsX?

They do if you check the Abandono de Checkout event. It comes in as a checkout, separate from approved sales, and shows who reached the payment page and did not buy.

### How do I become an affiliate of a product on Payt?

Through the creator's affiliate network invitation: click Afiliar-se ao produto (Become an affiliate) and wait for approval. After that, the networks you promote are under Rede de Afiliações → Produtos que promovo (Affiliate Networks → Products I promote), with the offer links.

### A Payt sale did not show up in AdsX. What should I check?

Check that Status do postback is set to ativo, that Finalizada/Aprovada is checked, that the URL matches the one copied from the AdsX dashboard, complete and with no trailing space, and that the presell uses a Payt product. If it still doesn't show up, talk to support through the dashboard chat.

### Do I need a developer to connect Payt to AdsX?

No. You copy the postback URL from the Payt card in the AdsX dashboard, paste it into Payt and click activate. The presell already places the click ID in the right sub parameter.

### Does AdsX work with other networks besides Payt?

Yes. AdsX receives sales from 31 affiliate platforms, including CPA networks, international marketplaces and Brazilian platforms. The full list is on the integrations page.

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See all integrations: https://adsxapp.com/en/integrations