# Gurumedia Integration

> Create the Gurumedia global postback once and every conversion goes back to Google Ads, tied to the ad click. It also reaches Meta and NewsBreak.

- Page: https://adsxapp.com/en/integrations/gurumedia
- Portuguese version: https://adsxapp.com/integracoes/gurumedia.md
- Updated on: 2026-10-15
- Gurumedia official website: https://gurumedia.com
- Sales sent to: Google Ads, Meta Ads, NewsBreak

## How to track Gurumedia sales in Google Ads

You create a global postback once in your Gurumedia account, and every conversion starts coming back to AdsX. It takes 4 steps:

1. **Copy the postback in AdsX.** In the AdsX dashboard, open Advanced Tracking → Activate Platforms and click Copy postback on the Gurumedia card.
2. **Open the Gurumedia postbacks.** In the Gurumedia dashboard, click the menu icon at the top left and then Postbacks. On the Conversions tab, click + Postback.
3. **Fill it in and add.** Under Status, choose Active; under Postback Type, Conversion; under Postback Level, Global; under Delivery Method, Postback. Paste the copied link into Postback URL and click Add.
4. **Activate Gurumedia in AdsX.** Go back to AdsX and click Activate on the card. From then on, Gurumedia is available when you create a presell.

Step-by-step guide with screenshots: https://help.adsxapp.com/en/article/how-to-set-up-the-gurumedia-postback-in-adsx-139uj97/

## Where do I see the data of each Gurumedia sale?

In AdsX, under Advanced Tracking → My Sales: every conversion that arrives by postback shows up there, and the View sale details button opens every parameter Gurumedia sent (sub1 to sub5, offer, conversion ID, payout and currency), the Google click ID and the presell the visitor came from.

With AdsPixel active, the same window also shows the click behind the sale: IP and region, date and time, traffic origin and UTMs. The raw content is in the JSON Payload tab.

The Gurumedia help center does not describe a postback delivery history. To confirm a sale arrived, check My Sales in AdsX.

## What AdsX does with Gurumedia

- **Ready-made postback:** Copy the Gurumedia postback URL from the AdsX dashboard and paste it once. No script, no developer.
- **Click ID on every sale:** The AdsX presell adds the Google click ID to your affiliate link. When Gurumedia confirms the sale, the postback brings that ID back.
- **Sales in Google Ads:** Each confirmed sale becomes a conversion in your account, so Google learns who buys and bids on them.
- **Sales in Meta and NewsBreak:** Running on Meta or NewsBreak? The same sale goes to your pixel, and the campaign optimizes on real purchases.
- **Full log of every sale:** Open any sale and see every parameter Gurumedia sent, the click that started it and the presell it came from.
- **Sale alert on your phone:** With AdsNotify, every sale shows up on your phone the moment the postback arrives.

## What is Gurumedia and how does it work

Gurumedia is an affiliate network with pay-per-conversion (CPA) offers. Affiliates join an offer, generate the tracking link and send traffic to the advertiser's page.

On every conversion, Gurumedia records the affiliate's payout, in the offer currency. That is the value sent in the postback and recorded by AdsX as your sale.

To know which ad produced the conversion, Gurumedia accepts the sub1 to sub5 fields on the link and sends them back in the postback. That is how AdsX ties the sale to the click.

## How Gurumedia tracking works

1. **The presell keeps the click.** Someone clicks your ad and lands on the AdsX presell, which stores the click ID and passes it into the affiliate link.
2. **Gurumedia confirms the sale.** The buyer completes the order on the offer page and Gurumedia approves the conversion.
3. **AdsX receives the postback.** Gurumedia calls the AdsX postback URL with the sub parameters, the offer, the amount and the currency.
4. **Your ad platform learns.** AdsX sends the sale to Google Ads, Meta or NewsBreak, tied to the original click.

## Gurumedia postback parameters

The AdsX postback URL already includes the Gurumedia macros. You don't edit anything; the table shows what each one carries.

| AdsX parameter | Macro | What AdsX does with it |
|---|---|---|
| `sub2` | `{sub2}` | GCLID, the Google click ID. This is what becomes a conversion in Google Ads. |
| `sub1` | `{sub1}` | AdsPixel click ID, when active. If sub2 arrives without a GCLID, AdsX also looks for the GCLID here. |
| `sub3 to sub5` | `{sub3} {sub4} {sub5}` | Kept in the sale log. |
| `product` | `{offer_name}` | Gurumedia offer that produced the conversion. |
| `orderid` | `{transaction_id}` | Gurumedia conversion ID, used as the sale ID. |
| `amount` | `{payout_amount}` | Your payout (commission) on the conversion. |
| `cy` | `{offer_currency}` | Offer currency. |

## Send Gurumedia sales where you advertise

The same postback feeds every ad platform you run, without a second setup.

- **Gurumedia + Google Ads:** Offline conversion tied to the GCLID, sent automatically every day. (https://adsxapp.com/en/adstracking)
- **Gurumedia + Meta Ads:** Purchase event sent to your pixel through the Conversions API. (https://adsxapp.com/en/adspixel)
- **Gurumedia + NewsBreak:** Sale sent back to the NewsBreak campaign that brought the click. (https://adsxapp.com/en/adstracking)

## Gurumedia integration FAQ

### How do I set up the Gurumedia postback?

In Postbacks → Conversions tab, click + Postback, set Status to Active, Postback Type to Conversion, Postback Level to Global and Delivery Method to Postback, paste the URL copied from the Gurumedia card in AdsX and click Add. The full step by step is at the top of this page.

### Why is the Gurumedia postback global?

Because the Global level applies to every offer in your account. You set it up once and conversions from any Gurumedia offer reach AdsX.

### Which sub does Gurumedia use to send back the GCLID?

sub2. The AdsX presell places the GCLID in the sub2 of your link automatically, and Gurumedia sends it back in the postback. If sub2 arrives without a GCLID, AdsX also looks in sub1, which usually carries the AdsPixel click ID.

### Does Gurumedia have a postback delivery log?

The Gurumedia help center does not describe a delivery history. In AdsX, every sale received opens in View sale details, with all postback parameters and, with AdsPixel active, the data of the originating click.

### A Gurumedia sale did not show up in AdsX. What should I check?

Check that the postback has Status set to Active, that the Postback URL matches the one copied from the AdsX dashboard with no trailing space, and that the presell uses a Gurumedia offer. If it still doesn't show up, talk to support through the dashboard chat.

### Do I need a developer to connect Gurumedia to AdsX?

No. You copy the postback URL from the Gurumedia card in the AdsX dashboard, paste it into Gurumedia and click activate. The presell already places the click ID in the right sub parameter.

### Does AdsX work with other networks besides Gurumedia?

Yes. AdsX receives sales from 31 affiliate platforms, including CPA networks, international marketplaces and Brazilian platforms. The full list is on the integrations page.

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See all integrations: https://adsxapp.com/en/integrations